If you want to create an SEO positioning strategy, you must know Google Search Console. It is one of the keys to appearing on the top of the search engines. For this reason, if you have a website, you should learn how to use this tool that Google provides for free.
Currently it is essential to be well positioned in search engines. Because this allows people to find you and in turn get more visibility . However, like your brand, many others are also working to achieve one of the best positions in the SERPs .
You will find a lot of competition this way and therefore you will need allies to achieve your goals. In this particular case, it is best to know Google Search Console thoroughly. You need to know everything about this tool so that you can effectively integrate it into your SEO strategy.
What is it and what is its function?
What’s Known Today Like Google Search Console, it was previously called Google Webmaster Tools. It is a free tool that allows you to monitor, maintain and follow up to see how your website appears in Google search results.
One aspect that stands out is that it is very easy to use, so you don’t have to. an expert. However, it is necessary to have basic knowledge of how to use it. While it is true that does not contain all the information, it does provide you with the necessary information so that you can evaluate the positioning of your websites.
It has a very intuitive and modern interface. In addition, the sessions are easily accessible and mobile oriented as it has a fully responsive format. However, it is important to bear in mind that it has some adjustment and design flaws. Therefore, it cannot be guaranteed that you will view the content in the same way as on a desktop computer.
It also makes registering new Search Console accounts easier. You just need to enter the name of the website and it will automatically detect it if it has pre-installed Google code, such as Tag Manager or Analytics . Another option is to do this via the tag, a file to upload via ftp or with the modification of the DNS records.
Steps to Follow to Use Google Search Console
Want to learn how to use Google Search Console to get all your value? To do this, you have to follow a series of steps. This is a basic guide that will guide you on how to use this tool:
1.- Access to the platform
The first thing is that you need to enter via the link of the platform from your browser. If you’ve already done this, you will be able to access it through your Google account. As you can see, this first part is very simple and fast, it won’t take you a minute
2.- Create your account
Now is the time to create your account! You just need to go to the top left part of the page and then click on the name of the web you registered. If you clicked on it, a list of websites associated with your account will be displayed. And if you don’t have one, you can add it in the option “ Add ownership ” .
Once there, you can register all URLs that belong to the same domain along with subdomains, regardless of whether it is http or https. In addition, you have the alternative of only registering a domain that has no subdomains. For this reason, it is recommended to create different accounts for the four versions, for example:
- https: // example. com
You must make sure that only one is generating traffic. If not, there is something wrong with Google crawling and indexing. The good thing is that with this tool you only need to create an account for the domain and the other versions are covered.
3.- General Description
When you enter one of your accounts, you will see the general panel. It first shows performance based on clicks. Next you will see a graph showing the coverage of your website. As well as the validated pages that appear in the search engine. And there are also the specific pages where errors occur.
The next graph you will see is the one that exposes the information about mobile usability. Just like events, those are misplaced microformats. And finally, you may see the data for manual actions. All these options can be found in the section “ Old Tools and Reports “.
4.- International Segmentation
The International Segmentation option is the one in charge of telling you if the hreflang tag is active on your website. It also alerts you if a problem is detected. And as an extra point, you can geolocate searches from here.
5.- Elimination of URLs
This function allows you to remove URLs from Google crawling. This is in case you want to quickly de-index something, once you’ve removed the links pointing to this website. And if you wish, you can temporarily unlink that page. This way it will not be tracked again, which is what you are looking for.
How Can You Do It? It’s very simple, you just need to follow these steps:
- Click on the option “ Hide temporarily “.
- Enter the uniform resource identifier, more commonly known as URI. Be very careful, don’t get confused with the URL. This example will help you understand it better. If you want to index your page https://www.example.com/test/, just enter test /.
Although it has three options, it is recommended that you use the one you specify by default. Unless you have some reason to temporarily hide an entire directory.
6.- Crawling Statistics
In this Google Search Console guide, you can’t miss the statistics tracking. This data shows the downloaded kilobytes and the average download speed of the page. And that is done by means of a chart per day.
This is a fundamental piece of information for your search engine ranking. For this reason, it is important to ensure that the number of pages crawled is greater than the average download time. Remember, your goal is to be in the top spots of Google.
7.- robots.txt Tester
Is there a problem creating your file? If you’re not sure about this, you can use the robots.txt tester to send it to Google to determine if there are any errors. If there is one, you can quickly review it as it has a warning or error symbol on it.
8.- URL parameters
In case you have parameters in the URLs, This function will let you tell Google what they mean. You can do this by going to the option “ Add parameters ” although it normally follows them automatically, but you can change them by clicking “ Edit “. You have the option to indicate its purpose.
9.- Performance or Search Results
This functionality can be found in two ways, it all depends on whether your website has the data in Google Discover.
- If not listed, you will see it as “ Achievements “.
- Otherwise it will be called “ Search Results “. The differences will be observed in the design and the filters that appear in the graph.
The filters at the top only filter by dimensions such as: search queries, pages, search type, countries, devices, search engine appearance and dates.  For their part, the lower ones do it according to the dimension you are currently viewing, which can be clicks, impressions, CTR and average position. Thanks to the latest Google Search Console update, this data can be viewed in real time.
10.- URL Inspection
It allows you to access a large amount of data such as source code, indexing requests or the date of the last crawl, among others. In addition, if it is not indexed, you can test the published URL to make sure there are no issues.
However, you cannot see the page as Google sees it, so you cannot compare how the user views it. You also cannot choose the robot (for desktop or mobile) that you want to inspect the URL with.
What is the functionality of “ Coverage “? It is responsible for providing detailed information about indexing issues and errors on your website. The chart shows you the validated and excluded pages and the impressions they’ve had.
Clicking on any of the error sets will display all URLs. When choosing a specific one, a submenu will appear with the following options:
- Inspect URL.
- Test robots.txt blocking.
- Browse as Google.
- View as search result.
Google Search Console offers many other features, including: Sitemap, Enhancements, Events, Manual Actions, Security Issues, Links, Submit Comments, and Change of Address.
All these functionalities will help you immensely for your web positioning. That’s why it’s helpful that you spend part of your workday knowing in depth what each of them is doing.
Since you know everything you need to be able to use this Google tool, just take the test. With the data you obtain, you can improve SEO strategies . If you still need help from specialist professionals, in Antevenio we can help you get qualified traffic to your website by posting the relevant keywords for your business with high quality links .