LinkedIn: How to boost the reading of your articles?
LinkedIn is today an important social network to promote your company, your freelance work, develop your personal branding or simply your brand image. LinkedIn offers the possibility of writing posts, posting videos, but also writing articles directly on the platform.
The advantage of LinkedIn? Your articles are published on the news feed, but not only. They can also be disseminated more widely to the entire LinkedIn community.
Unsurprisingly, the more views, comments and comments you have on your article, the more you are recognized as a creator of discussion, engagement and therefore community. You gain credibility, can easily establish new connections and therefore find new prospects or customers.
Write and regularly publish LinkedIn articles
place where you can write a LinkedIn article directly via the news feed
In order for your content to be seen and read, it is essential to write regularly on LinkedIn. For this you can set your own pace and for example, speak via an article every week or every month.
By creating content regularly, you also get information about your audience. You can thus orient the subjects of your next articles, by reacting on themes which interest them.
If you have a personal blog, it is entirely possible to repost your articles on LinkedIn. There are simply a few steps to take into account:
Publish first to your website
Include canonical tags on your site
Write a small line at the end of your LinkedIn post, to redirect to the original content, and therefore your site
Finally, to be always more visible, use LinkedIn regularly. React to posts on your network, comment, create interactions!
Write easy-to-read messages
Like your blog, your articles will be read and shared by more people if they are easy to read. Spend time on the layout, to ventilate the paragraphs, highlight the key points …
Here are a few tips :
Use subtitles to remind the key idea
Create bulleted lists
Write a clear and concise title that will allow the reader to easily understand what your article is about
Keep it short in your paragraphs
Take the time to read it again
Include photos, videos and GIFs to illustrate some products
Share your article on LinkedIn
preview sharing article LinkedIn
When you publish an article on LinkedIn, you are invited to write a message to accompany your article. In this message, take the time to explain the why and how of this article, to make a brief summary. Add hashatgs so that people interested in the topic can more easily find it and feel free to tag people and ask questions to create a conversation in the comments.
This message can be up to 700 characters long, so there’s plenty to do!
Youhouuu, your article is live on LinkedIn, you made a nice message, and then what? Think again, it’s not over! To generate even more engagement with your article, you can share it on other platforms, using a programming tool like AgoraPulse. In this way you will reach a wider audience and your article is more likely to be read! You can also post your article live, schedule it, or queue your article.
On Agorapulse, queues allow you to organize your content according to themes. So your audience gets different messages every day.
Share your LinkedIn article to some people
To avoid spamming all of your contacts, when you write a new article, think differently. Depending on the theme of your article, think about the people who might be interested, react or share it. Once you have established this list of people, you can send them a small personalized message, via LinkedIn, such as:
“Hello [Firstname], I hope you are well. I just wrote an article on different techniques to get more views on a LinkedIn article. I know you regularly speak on LinkedIn, via articles, and I thought you might be interested. If you have feedback, don’t hesitate, I would be delighted to talk to you. Have a nice day and thank you! ”
share a LinkedIn article by message
Share your article on LinkedIn groups
The most effective way to share your article in a LinkedIn group will be to copy the link from the share button. Then it’s up to you to write a personalized message depending on the group. Remember to integrate the link of your article!
As with messages sent to certain people, sharing an article in a group presents certain good practices.
Here are some guidelines to follow before posting:
Read the group rules to make sure that sharing your own articles is not prohibited
Participate in group conversations regularly, not just when promoting yourself
Check that your content has real added value and is not just promotion
Customize the content you share based on the group’s purpose and audience
Personalize your message by clearly explaining why to share it in this group
Respond to different comments
Share your article on other social networks or by email
This point must be well thought out! The idea is not to share each of your articles everywhere. Depending on the theme of the article and its purpose, it is up to you to adapt the distribution channels. If on LinkedIn, you only use the contents of your blog, it is better to share your blog article directly, rather than your LinkedIn post.
However, if you haven’t shared the same content to your newsletter subscribers and on your social networks, then share! Remember to personalize your publications.
Watch for trends and optimize the way we’re looking for you
Has the number of readers still not increased? Maybe the problem is with your content itself!
LinkedIn is a social network, yes, but also a search engine. It is therefore important to optimize your content so that it is easy to find. Optimize your titles, texts, images and the hashtags you use.
Review your article and ask yourself if it responds to the problems of the audience you want to reach. Does your article solve one of their problem?
Create conversations with your audience
One last point, but one of the most important! When you post an article, consider responding to people who leave their reviews or congratulate you. Take the time to respond to them in a personalized manner.
comments articles LinkedIn
Depending on the theme, do not hesitate to respond in comment or send a message like:
“Hello xxx, I saw that you liked my article about LinkedIn,“ How to boost the reading of your articles? “. What did you think ? Have you tried any of the advice given? Are you seeing results? ””
If you don’t want to start a conversation with all of your readers, at least take the time to thank them for reading and commenting on your article. It’s a small gesture, but recognition is always a pleasure!