Instagram launches Reels, its new short video format to compete with TikTok
Become a creator on the world stage
This is the promise kept by Instagram by launching Reels. As the Californian juggernaut explains, "What makes Reels special and unique is that the videos created can not only be shared with loved ones, but can also be discovered by the global Instagram community. It will be possible to share the Reels in the feed news and, for public accounts, share them in a new dedicated space in the Explore tab and then be discovered by the Instagram community. Reels incorporates many creative tools such as augmented reality effects, a vast music library and a new alignment tool that makes editing and creating reels simple and fun. "
Expressing yourself and having fun: This is what Instagram users are looking for especially by logging into the platform. With the launch of Reels, the social network innovates and satisfies this growing need for entertainment.
Reels: instructions for use
To create a coil, it is very simple! A new "Reels" tab is added to the bottom of the Instagram video camera, just click on it. You will see on the left of the screen a wide range of creative tools that you can use to create your Reel.
Just like on TikTok, you have the possibility to reuse a sound to create your Reels:
On your Instagram profile, you will soon see the new tab 🎬 where you will find all the your reels: 
You will be able to share your reels, they will be visible to everyone on Explorer:
For more details, Instagram updates your disposal an instruction manual .
To your Reels!