Instagram launches Reels, its new short video format to compete with TikTok

Instagram launches Reels, its new short video format to compete with TikTok


Instagram announces the launch in France of its brand new Reels function, which allows countless users of the network to create and edit short videos. This brand new short and funny video format is reminiscent of the TikTok platform. Reels seems to be the perfect competitor to the Chinese giant!

Become a creator on the world stage

This is the promise kept by Instagram by launching Reels. As the Californian juggernaut explains, "What makes Reels special and unique is that the videos created can not only be shared with loved ones, but can also be discovered by the global Instagram community. It will be possible to share the Reels in the feed news and, for public accounts, share them in a new dedicated space in the Explore tab and then be discovered by the Instagram community. Reels incorporates many creative tools such as augmented reality effects, a vast music library and a new alignment tool that makes editing and creating reels simple and fun. "

Expressing yourself and having fun: This is what Instagram users are looking for especially by logging into the platform. With the launch of Reels, the social network innovates and satisfies this growing need for entertainment.

Reels: instructions for use

To create a coil, it is very simple! A new "Reels" tab is added to the bottom of the Instagram video camera, just click on it. You will see on the left of the screen a wide range of creative tools that you can use to create your Reel.

  instagram

Just like on TikTok, you have the possibility to reuse a sound to create your Reels:

On your Instagram profile, you will soon see the new tab 🎬 where you will find all the your reels: [19659011]   instagram

You will be able to share your reels, they will be visible to everyone on Explorer:

  instagram   instagram

For more details, Instagram updates your disposal an instruction manual .

To your Reels!



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