How to use H1, H2 and H3 for SEO
Indeed, they are of fundamental importance. Not so much from the point of view of optimization SEO copywriting . Or at least not as intended by those who limit themselves to inserting keywords almost everywhere as they used to be (10 years ago).
With the hope of having great results just for this. Actually there is much more to know, here's how to use H1, H2, H3 and also the tag title of your best articles.
Premise: what are H1, H2 and H3?
These are the first three titles of the six headings that allow you to organize the contents of a web page. They are part of the heading system, in which the tag
represents the most important title and
the least incisive.
In some cases the headings are used to create internal menus and the font used by these elements must be higher than that of the body copy. What rules should you follow? The starting point is clear: there is a hierarchical order that should never be ignored. What does this mean? Here is everything you need to know.
H1: what it is and how to use it, the rules
The first point to be addressed it is what represents the beginning of each article ie the headline. When you open a web page you find the welcome title.
So when they ask me how to use H1 in blog posts or any web page i say: use this field to inform the user in the simplest, most honest way.
H1 and SEO: what relationship?
No games, leave aside ideas about extreme optimization of these fields. John Mueller himself explains how to use H1 for SEO with simple words:
The H1 is a great tool to manage the structure of the web page and to indicate to Google and to people how you organized the page. But it is not a decisive SEO element . So, use it to inform people by writing in the first field.
What to know besides this? If there are no particular reasons it is better to use a single H1, the one that automatically inserts by filling in this element.
How many H1 to use on a page?
You should only use one H1 per document. The use of multiple main headings is not an error, but the use of a single H1 is considered the best way. Because it is the most important header and indicates the main purpose of the page.
How to use H2 and H3 in writing
Ok, if the H1 tag has the role of open the post and immediately inform the reader with respect to the topics covered in the content now needs to understand how to use H2 and H3, ie the heading that follow the main title. The rule is that of the hierarchy.
- Only one H1 opens the article.
- There is the text it introduces.
- The first H2 arrives.
- Some H3s open inside.  There is the second H2.
You can go on like this indefinitely, as happens in tutorials or with case studies. That is to say complex articles rich in arguments. How many H2s to insert in a post?
It depends, how many are needed to organize the text. It is not said that it must necessarily be managed by secondary titles, there is no rule that requires the use of H2 and H3 .
Relationship between heading and SEO
Again much has been said about how the various H2, H3, H4, H5 and H6 can influence the positioning and the optimization of a web page for SEO.
John Mueller takes away the attention from the old practices that provide only a reckless use of keywords to focus attention on the user experience, the usability of the website which is reinvigorated by the good use of headings.
Did you enter five keywords in the headers? It is not said that the page will position itself for those keywords but the use of the various H2 and H3 helps Google (and the people) to better understand how to frame that text and the images you have inserted within those paragraphs. From here you can reach some considerations:
- Do not use H2 and H3 to format the text.
- If you need a subtitle use an appropriate function.
- Do not add heading at random, without meaning.
- Do not skip heading levels (eg H2 to H4).
The mechanism is similar to that of a book. Tag H1 is the title, H2 are the paragraphs, H3 the sub-paragraphs and so on up to H6. All very simple, don't you think?
And the title tag instead? What is it for?
The title tag is something else, it still represents the most important element to position a website in terms of search engine optimization.
Its centrality, over time, has lost weight (you can position yourself even if the keyword is not present in the title tag) but together with meta description and permalink remains one of the main elements of on-page SEO. It corresponds to H1 when you write the headline but you can edit the title tag thanks to WordPress SEO by Yoast.
How do you use H1, H2 and H3?
From my point of sight is simplicity to be the master. You don't have to think big about how to use H1, H2 and H3 : use them to organize the topics.
Just manage the structure of the article with logic and common sense. Trying to understand with a good keyword research what people want and bringing the organization of the theme to the editor thanks to the combination of heading . Without focusing on how many keywords to use. But respecting hierarchies and priorities. Do you agree?