If on your website or online store you have worked extensively on a blog or on many images for the technical data sheets of your products, it is very likely that you are already familiar with the removal  of URLs or in de-indexing URLs from Google.
Especially in online stores with a high turnover of products it is very important to improve the SEO of your ecommerce to have all your URLs well created, indexed and optimized for SEO.
Also, it is equally important to know how to quickly remove Google URLs for many reasons, which we will see later.
After all, the most important thing is undoubtedly that when the “Google Spiders” crawl your website, can easily position any existing page . No defect, no mistake.
So to keep your SEO optimized, in this post I want to tell you how to de-index Google URLs, both individually and in bulk.
Let’s do it.
Continuous monitoring of your website will help you know if you need to remove and de-index URLs from Google, to keep your web positioning optimized and get a growing traffic flow.
What does it mean to de-index a page from Google?
Indexing a URL from Google means that we are about to indicate to the search engine that we do not want to index and display certain pages of our website in the results for a specific reason.
We may have duplicate contents, pages of authors, by dates, images that have “forced” us, obsolete contents or Subtle contents etc …
The casuistry is varied but in any case we must always know which pages are shown by Google at all times to know if it is correct or we must take URL removal measures.
How do I know how many pages I indexed on Google?
There are 2 main ways to find out how many pages you’ve indexed on Google.
With the command site: yourdomain.com
When you enter it in the search engine, Google will show you all the URLs that you have indexed . If they seem few, you will have to understand why it is not indexing all your URLs correctly.
If, on the other hand, you have a very large number, you will have to see which pages it indexed from your website to subsequently delete and de-index those URLs that are not suitable for positioning on the Web.
Using Search Console
Search Console is a free tool that Google puts at your disposal to check the performance of your site, monitor what’s going on and improve the SEO of your website.
Google Search Console incorporates graphics and metrics where you can see all the URLs indexed  by the search engine. This way you can decide the steps to follow (or not) to optimize the SEO of your website.
Problems with not deleting and deindexing Google URLs from your website
In one of the two situations, you have few or many indexed URLs, the situation poses a problem.
In the first case, with few URLs indexed in Google means that the search engine is not properly analyzing each of the pages of your site, which means that they are not positioning themselves and that nobody can see them anyway .
In the other case, I dare say that the problem is much greater. You indexed a very high volume of URLs in Google greater than the actual number of pages you have.
The problem in this case will be that your positioning suffers, the volume of the positioned keywords decreases and consequently also the web traffic decreases.
And why is this happening?
Very simple. Everything has to do with the Crawl Budget or the monitoring budget . This word is neither more nor less than the time it takes for Google to crawl and rank your website.
- If your website has real XXX URLs, it will scan them and position them perfectly.
- But if it has XXX.XXX on XXX instead, it means that you have to divide that crawl time among many other URLs, so it won’t reach all of them and maybe not scan the really good ones. As a result, positioning and traffic can decrease considerably.
This is why you should continuously monitor the number of pages the search engine displays on your brand in order to be able to delete and deindex these URLs from Google. that are not good and that only hinder your positioning.
When should I deindex URLs from my website?
Depending on the situation, it may be necessary to de-index a single URL or a few pages or, conversely, to remove and de-index huge Google URLs.
I’ll tell you about some of the main cases where you need to delete Google URLs .
Obsolete posts or low quality content
Very common when you work continuously with a blog and have old articles. If they don’t generate traffic, it’s best to delete or redirect them and then de-index their URLs from Google.
Landing page you no longer use
Very common in online stores, although on service websites they have the same problem. There are many pages that have been created for specific campaigns that have already passed and will no longer be used.
Although it is normal to create these Landing directly with a “ NO INDEX” the solution Happens opr eliminates the URL and de-indexes it from Google .
You have been hacked from the web
It is unusual but we have already found two clients that have hacked the web and created hundreds (or thousands) of pages that link to an external website. In this case, having hundreds of new URLs can be a big problem for SEO and of course also for web security.
We have also encountered cases where due to SEO plug-in configuration problems or inattention, the website (generally WordPress) generated URLs (permalinks) for each image it finds, multiplying by 3 or 4 the total number of pages.
The decline in SEO is catastrophic because of what you also need to know how to massively remove the Google URL .
How to de-index a Google URL and keep my SEO perfect?
To de-index a Google URL, you always have to do two steps Specific:
- Delete this URL from your website It is always the first step to take before deleting each URL in Search Console , because if it is still on your website, it will never be de-indexed by the search engine.
- Undo the indexing of the URL from Google . Deleting an UR L from your website doesn’t mean you delete it from the Google index. The search engine will continue to index it and it may take months to crawl your website again and see that you no longer have it.
Delete a Google URL with Search Console
It is the quickest and easiest way to delete and  de-index the Google URL because the search engine provides us with this tool to do it quickly.
To do this, you will have to go to the page that I show you in the image and follow the steps that I indicate below. .
- Enter your verified Google Search Console account
- Go to the “Delete URL” option
- Click the “Temporarily hide” button .
Delete and deindicizza huge URL, In this However, the process can be long and complex, depending on the case study of your website. In this case , I want to show you how to remove and de-index URLs in bulk with an example of a client we worked with not long ago.
Situation . Due to an incorrect configuration of its SEO plugins, the wordpress with which your website is made generated 3 URLs (each with different sizes) for each image of each post on your blog. This means multiplying the actual page volume by 3 or more.
As a result, and according to what I told you from the Crawl Budget, its positioning and web traffic have drastically decreased .
In this case, it had to work in several concrete steps.
1.- Detect which are the problematic URLs
The best way to do this is to go to Search Console, since it will show you all the URLs to which your website is indexing and you can also export them in Excel format on your computer, to work properly.
Next, you need to validate one by one if these URLs are valid or not, you don’t want to de-index a URL in Google that is a valid product or service.
2.- Delete these URLs from your website
If you have thousands of pages, deleting all the URLs can be a Chinese job, so you have to resort to tools that do this job for you . In particular, the wordpress plugin Bulk Delete does it very quickly and easily. You just have to enter the URLs you want to delete in a list and it will delete them with a mouse click. Irreversibly!
3.- Remove the URLs from Google
This is the point where before we could think of Search Console for the elimination of the URL, but now that we have thousands of them, it is not even possible to think of having to go one by one.
So we have another way to quickly remove them through the htaccess file and the code 410 .
- The htaccess is the most important configuration file of your website, since it always indicates what a user who visits your website can and cannot do, in addition to configuring the behavior of the server or optimize the loading of the pages of your website.
- The  error 410 is an http status code
which indicates to the search engines that the page they are trying to access no longer exists or it will exist, unlike a 404 error which only indicates that “the page was not found.”
The best way to remove huge URLs is by means of this error 410 entered in your htaccess, so that indicate to the search engines that those pages will no longer exist and that you should de-index them.
You just have to consider the format of the code you have What to use and use it with each URL you want to delete: “ Gone redirect / URL-a-delete: // 19659141>”. Submit a new Sitemap to Google
Finally, you will submit to Google a sitemap of which are the URLs that will make up your website, fully updated.
The only drawback at this point is that although this can be done perfectly, Google doesn’t give you an exact date to deindex the URLs you’ve indicated.
It can take a week, two or several months and here all you can do is wait.