How to optimize your Twitter account
How to optimize your Twitter account? SMO
Twitter, is an application that we have available since 2006 . Since then, the lives of personalities, journalists, newscasts and many entities have changed. But few are the people who optimize their profile to be easily found; optimization they perform on their websites. Today I'll show you a couple of tips for optimizing your Twitter account:
Fill in all the information fields you have available in your profile to optimize your Twitter account. Remember to use search words ( keywords ) that customers or followers can find you with. It also includes links to your website or other accounts that you also manage. In this space you can make a CTA (Call to action or call to action ) as Hootsuite does by inviting you to join for free. To achieve this you have 160 characters, use them wisely.
The general rule is to have at least 6 images in your account to be able to fill in your profile. Remember that every photograph must have good quality and definition. You also need to have a good profile and a good cover photo. Remember that this social network manages three image dimensions.
- Profile photo = 400 * 400 pixels Maximum size: 10 MB
- Cover photo = 1500 * 500 pixels Maximum size: 100 KB
- Tweet images = 1024 * 512 to 440 * 220 Maximum size: 5 MB
The images you can upload must have one of the following formats: PNG, GIF or JPG. Note: For a couple of years, Twitter only allowed images without animation in the cover space and profile photo.
One of the most underrated tools on Twitter are its directories. Lists, which will help you optimize your Twitter account and create professional relationships with other accounts on the social network. Basically, you can bring people or companies into certain groups, this will allow you to organize the accounts you follow. Either way, these lists can be private, so don't worry if you include your competitors, they won't be able to see them.
Publications  We all think we can create the perfect tweet, but there is a technique to make it happen. Keep in mind that each tweet can include elements such as: hashtags, links, images and text. So, creating a message that allows you to optimize your Twitter account is the ideal combination of these elements.
There are 140 characters in each tweet, of which 24 will be used for your URL as long as it is shortened. We still need to subtract the letters we use to create hashtags from the starting number. Finally, it is recommended that you leave at least 20 characters free to allow the public to retweet your message. In fact, we have 60 to 80 characters to express our ideas, so what can we do?
One solution is not to use hashtags, it is true that they are great for discovering new audiences and for SMO, but not all messages require them. Alternatively, when you share a link message, Twitter generates an information card. If you can't express your whole idea in your tweet, worry about generating a good message in the meta of your website. Finally, I advise you to analyze which is your best tweet and to insert it at the beginning of your profile with a pin.