<img class="aligncenter wp-image-18390 size-full" src="https://blog.fromdoppler.com/wp-content/uploads/20200622-SitioWeb_main.png" alt=" How do you attract subscribers to your website " width="701" height="301" srcset="https://blog.fromdoppler.com/wp-content/uploads/20200622-SitioWeb_main.png 701w, https://blog.fromdoppler.com/wp-content/uploads/20200622-SitioWeb_main-300x129.png 300w, https://blog.fromdoppler.com/wp-content/uploads/20200622-SitioWeb_main-600x258.png 600w" sizes="(max-width: 701px) 100vw, 701px"/>
How many truly consolidated online projects do you know without a good subscriber database?
I already tell you: very little, if not none.
Medium and long-term survival of online businesses depends on their ability to attract, care for, and turn subscribers into customers .
If you do this whole process right, the percentage of probabilities of things going well for you will be very high, and I want to contribute to this by talking about the first step: the capture and in particular about what you need on your website so that the input stream is constant
When you’re done reading, I want you to be perfectly clear on what to add to your pages and posts to get subscribers passively recordable «» .
What do you need on a technical level to register the subscriber yes?
We can get more or less complicated, but my specific recommendation is that you get a partner that never fails:
# 1 A subscription form posting system
The form is a subscriber’s entry door to your database .
You need the person who is going to subscribe to enter their email somewhere, and you do that by putting subscription forms on your pages and messages.
How can you place them?
Yes, you handle the design tools well, you can create them yourself and link them manually to your email marketing tool.
It seems complicated, but the email marketing tools usually have very well defined and documented the connection processes to the shapes of your web, so don’t worry about the technical part.
There are even Mailing platforms that allow to create them directly from there and then embed or share them on your website. This is a great option! Although you can also buy a plugin that will do it for you and configure it.
# 2 An email marketing tool to connect those forms together
Perfect, you already have a way to put the forms on your web.
Now the question arises: what should I do with the data users
Where are they stored?
This is where the email marketing service comes in.
Like Doppler, without going any further.
They are online services that allow you to add Lists to the users who leave their details in the forms I was talking about earlier.
Those users are currently registered and become official subscribers (I do not enter RGPD or Double Optin ). What you do with them is already part of the second step, taking care of theirs to turn them into customers.
But I’m not here to talk about it, but to tell you how to have your website, so this listing or drop of users to your Database is constant.
How to convince the user to leave his email
Today, there is more friction than a few years ago when a user left your email in exchange for NOTHING.
Le Your blog should like a lot; otherwise forget it.
So there is what is known as Lead Magnet an available or downloadable document to offer in exchange for that email or lead .  It’s simple: you generate the Lead Magnet, you offer it for free on your website and ask for the email to send it to him.
The user gives it to you because he is interested in receiving that document, but at the same time he gets interested in your database, that is your main goal.
Types of lead magnet
What can you offer the user for free so that they can leave their e-mail?
The possibilities are many; Here are some ideas:
a simple ebook with tips, tricks, or resources your reader may appreciate .
For example, if you have a website where you sell Community Management services. You could offer a Lead Magnet with a guide with your personal tips, to successfully publish on any social network. Keep in mind that you’re giving it away (not really, but the user thinks so) so this won’t wait for content that will fix their life.
It could be:
And a long one and so on. Everything you can think of. Watch how Kytufina presents it on the homepage of its website.
Type it (for example, you can use tools like Beacon ), make it business and schedule delivery with your email marketing tool a series of autoresponder .
A content upgrade
A content upgrade is also an ebook, but what I have taken over from the previous list because I think it is worth talking about.
Have you ever read a message you loved and saved it in your bookmarks to use when you need it?
A content upgrade is an e-book that you provide to the user whose content is that article or posts on the blog … but turned into a downloadable document .
That document can have exactly the same content as the post, although ideally you should add a little more and encourage the user to download it.
Look at this example of a content upgrade: the orange button invites you to download the same content that the user was reading, in pdf format