Google Lens: what it is, how it works and what are the ranking factors
Understand how Google Lens image search works, find out what your top ranking factors are, and access one of the most complete visual research studies ever done, now in Portuguese.
Do a search Google is about accessing the search page, entering a keyword and searching the results.
Today we are experiencing an extraordinary journey from this traditional process to new opportunities, more technological and more assertive.
We can already search for language, for images and we can even search without actually having to search !
One of the aspects that have contributed most to a more dynamic, visual and personal search is image optimization and increasing importance for search engines.
For this reason, prepare your website so that it is well rated in terms of search by the Google algorithm. Visual has never been so important.
For this reason, we are going to talk about Google Lens and all searches that are done exclusively through images throughout this content.
Follow us on the results of one of the largest studies done with the algorithm used by Google Lens and its main ranking factors, which Brian Dean advertised on the blog Backlinko .
What is Google Lens?
Google Lens is an image recognition tool that allows users to do this. Google searches using only one image as a “keyword”.
The function, which was announced for the first time in 2017, was initially integrated into the Google Pixel smartphone camera.
Then it was integrated into Google Assistant and Google. Photos for Android phones were only made available for all operating systems in 2018.
How does Google Lens work?
Lens’s ease of use is very intuitive and easy to use, just access the Google application, click the photo icon, take pictures of what you’re looking for, and voilà!
The application recognizes the image through artificial intelligence and the results are provided images similar to those you used for the search.
In addition to searching for pure and simple images, Google Lens also offers other functions, e.g. For example:
- Translation : Photograph a plate, card or any text in a foreign language and select the “Translate” option in the lower menu.
- Text scanning : Copy all the content written in books or sheets of paper to your computer or smartphone using this option. “
- Shopping : Take a picture of an object or product that you want to buy and have You have access to a large list of shops that offer it in “Shopping”.
- Restaurants : Select the “Food” option and see pictures of all available dishes while photographing a menu.