Google changes the appearance of paid and organic search results
Last year our search results on mobile devices got a new look. Desktop results are now released this week, highlighting the website's domain names and branding, and a bold "Ads" label for ads. Here is a model: pic.twitter.com/aM9UAbSKtv
– Google SearchLiaison (@searchliaison) January 13, 2020
Changes to paid search results
Now black text in search ads on Google -Desktop There is a dark "Ad" label. Google shows that the tag is more specific, but feedback is difficult for users to identify paid results. This in turn increases the click rate.
While in the previous design, the paid ads were displayed in a green and green box on the desktop, the ads were in a separate area from the natural search results, and users could easily distinguish the ad.
In the new Google design, he moved the URL over the title text and also made it black. Paid results now look almost identical to organic results, since the new "Advertising" label can be understood as a favicon if you don't look closely enough.
Changes in organic search results
As with paid results, Google transmitted the URL in organic snippets over the page header and changed from green to black color. Although this is a little visually noticeable, it will be obvious whether or not this will be permanent in the future.