Detailed guide to measure your campaigns with Google Analytics
To be successful in your marketing strategy, you need to learn how to measure your campaigns with Google Analytics. This allows you to know what results they are getting and improve what is not working . By knowing this information, you will have the opportunity to optimize the performance of your company.
In this digital age, it is essential to evaluate and analyze the statistics of the projects being managed. For this reason, it is very important that you know how to master these kinds of tools. In addition, the analysis is an excellent ally to achieve good positioning on the web .
As if this is not enough, it allows you to trace different areas of your domain. For example, the number of visits, the time the user stays on the pages, the source channels and even conversions.
The Importance of Google Analytics for Your Strategies
Measuring Your Campaigns With Google Analytics you can control what happens in your strategy. It also gives you the ability to understand the behavior of visitors browsing through your website which is essential. In fact, factors such as decision making and budgeting are determined by the analysis of these data .
Besides being a free tool, it also has a user-friendly interface. It integrates easily with other Google products and has a great data processing capability. You can also extract custom reports for different needs. You can perform any operation, from simple analysis to complex reports.
There is no doubt that this is a good alternative for evaluating your campaigns. With all the information provided, you can improve the way you advertise your business. But to achieve this, you need to know a lot more about it.
Benefits of Google Analytics
It is important to know the benefits of this tool so that you can know everything it offers you. These positive aspects will prompt you to measure your campaigns. So if you don’t know what they are, pay attention because you can find them below:
- Free service, making it easily accessible to small and medium sized businesses.
- Provides an advanced analysis of visits to your site.
- It offers advanced segmentation, custom reports, dynamic graphics and the rest
- It is compatible with Google Ads or web positioning via pay per click (PPC). Therefore, you can get ad return on investment indicators.
- Practical and easy to use, requires no expert.
- Compatible with websites of any size.
- Tracks all campaigns, from Google Ads, email, web positioning, keywords.
Provides a safe service.
Steps to measure your campaigns with Google Analytics
It is time to learn how to measure your campaigns with Google Analytics. If you have no idea how to do it, pay close attention to the following information. Please note the steps you will follow below, they will help you a lot:
1.- Visits to your campaign
This is the basic measure that will provide you. Visits are generated every time a user clicks on and navigates through your campaign. This will undoubtedly be the basis of your analysis and therefore you can obtain all the essential information about the execution of your strategy.
2. – Number of unique organic visits
The number of unique organic visits gives you the opportunity to know how much movement your campaigns have. When talking about this aspect, we refer to the number of users who visit your website, taking into account only the first visit of each visitor.
Why is it essential to rely on these aspects? Because for the time being with paid visits, you can’t determine whether the content you’ve uploaded on your page is delivering results and attracting more users. In order to be successful with your campaigns, they must be able to attract the attention of visitors who have access to the internet . You need to generate enough interest so that they are encouraged to visit your site.
3. – Monitor recurring visits
As you can see, visits are of great importance when measuring campaigns with Google Analytics. In this case, these are the recurring ads, which allow you to know how interesting your ads are to your audience . If they find it really attractive, they return to the channel where they found it.
You can analyze the quality of your content. Whether the user returns or not, it is important to know why this is happening, to evaluate what he is doing: return or not return. This way, if the strategy is positive, you have to replicate it on other campaigns.
This aspect goes hand in hand with unique organic and recurring visits. This is because the page rendering statistic is responsible for measuring the pages visited. Basically, it refers to the number of times your campaign receives visitors through different channels.
Depending on the page views, you can determine which section performs best. Allows you to determine where your campaign is most successful.
5.- Bounce Rate
The bounce rate of your campaigns is another important element to measure with Google Analytics. This gives you the opportunity to know whether people are interested in your ads as soon as they are displayed by logging into your website . Staying on the site won’t affect your stats, but leaving them means the user hasn’t found what they wanted and will look elsewhere.
Allows you to measure the interest users show as soon as they see your landing page blogs, social networks, among others. It is imperative that your campaigns succeed enough to convince the person. The idea is that they want to visit you again because you offer them what they need.
For this reason, you should pay special attention to the bounce rate. If the percentage is very high, it is because something is wrong. But the good news is that the analysis can help you determine the cause. This way you can correct it immediately to improve those numbers.
6.- Origin of visits related to your campaigns
Usually, Online companies often segment campaigns based on the audience they receive. This is even more delicate when the public comes from different traffic sources. On the other hand, if you know this information, you can tailor your ads to that audience.
You can find out via Analytics that you simply enter “Acquisition> All Traffic> Channels”. Once the data is displayed, you can observe all the elements necessary to determine the origin of the visits. In addition, you are given the option to segment them based on the source they come from. This also gives you a clear idea of which channels you can invest in to get the most out of your campaigns .
7. – Compare your statistics
Another important factor in analyzing your campaigns with Google Analytics is the comparison of statistics. It is probably the most direct technique and perhaps the one that works best. You can apply it to any goal you have set as long as it is through this tool.
It is a to make a comparison between the current statistics provided by Analytics and the statistics that were launched when you started working with a new strategy . You should carefully check point by point to see if there has been a positive or negative change in the results. To do this, all you have to do is go to the temporary panel you will find in the top right corner.
Google Analytics performs this analysis based on 4 fundamental points, such as unique page visits, bounce rate, recurring visits and number of page views. So you can know if your campaign has reached its goals.
8.- Create Your Personalized Reports
Google Analytics provides infinite data useful for analyzing your pages, it’s better to focus only on information relevant to your campaigns . And you can do it thanks to the option of this tool that allows you to customize your reports .
There you can include the statistics and aspects that interest you most. In addition, you can design different types of reports to report specific data to different activities . In addition, it allows you to combine multiple charts and statistics in the same view.
Now that you know how to measure your campaigns with Google Analytics, it’s time to start improving your strategy.