THM Marketing

Media, Marketing, SEO, SEM,

Category: Estudos

Share of Search: What it is and how it replaces Share of Voice

Share of Search: What it is and how it replaces Share of Voice

Share of search is the participation in searches that a brand has in the market in which it operates and…

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Changes in behavior and the next normal

Changes in behavior and the next normal

Using exclusive conversion data on the channels that have most impacted online shopping during the pandemic, we took a brief…

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