7 social media marketing myths, broken
One of your biggest enemies as an entrepreneur is disinformation. There are many misconceptions online, especially when it comes to social media marketing . Unfortunately, much of this guide seems reasonable on paper. Without the right research or knowledge, you may unwittingly end up endangering the future of your business . Here are seven common social media marketing myths to watch out for.
1. Negative feedback can be safely ignored
Social media marketing doesn’t just promote the positive parts of your brand . It also involves managing all negative feedback directed at your business. Ignore those odds and ends and infiltrates online, convincing consumers to ignore your brand at a time when you need every single customer to help your business grow. When you find negative feedback, respond strategically. Quickly reply to all comments. Not only can you reduce negative feedback before gaining ground, but quick responses will show that you listen and respond to customer concerns, even if they are negative.
Matt Broussard content creator and chef from Spokane’s Spiceology, commands more than three million followers on TikTok and while sharing: “All feedback, both positive and negative , have value. As a chef, this is what I live on: what a dish is like, what it needs, how I can improve it, etc. I don’t push negative comments, because this helps me feed the way I iterate through my recipes. ”
2. Email is no longer relevant
Social media marketing should not be considered a substitute for other methods, but rather a tool to increase the reach of customers. Email still has a role to play in your marketing campaigns so keep your recipient lists and e-marketing campaigns around. They are still worth your time.
3. All content represents the leadership of thought
Content marketing is an integral part of social media marketing. The social platform is what you use to efficiently distribute content to your users and the content itself is responsible for perpetuating and developing your brand. However, many entrepreneurs mistakenly identify all content with thought leadership.
Your best content is what will likely give you that kind of authority over your audience. Some of these will revolve around answering questions or giving the market exactly what they asked for. It is less about thought leadership than appealing directly to the public. The distinction is important, because without it it is possible to create content that does not strengthen the authority and reliability of your brand.
4. Social media and content marketing are two different campaigns
This is another simply false notion. Social media marketing offers you a platform from which you can more easily distribute your content. One doesn’t work well without the other, and understanding this is critical.
5. Content topics must be limited to protect your secrets
Small businesses and start-ups intrinsically start with the back foot. No matter how good your idea is, regardless of the industry you are in, you are fighting to attract attention in a world full of larger and more consolidated footprints and personalities. You may be advised to limit the information contained in your content in an attempt to protect your secrets, but you shouldn’t.
First, much of what you privilege is already known to the competition or can easily be back-engineered by your product. Secondly, knowledge is not enough for someone to defeat or overcome their presence. If knowledge was sufficient, book readers would rule every field. Don’t hesitate to share what you know with your audience and trust in your ability to perform. Your readers will love you for your openness and trust.
6. Social media marketing is primarily to generate new customers
Of course, social media can offer new customers, but this should never be its main purpose. Research revealed that followers of corporate social media accounts were fans before they joined. They weren’t converted by the existence of the profile, making social media marketing closer to “preaching the choir” rather than a recruiting strategy. Social media marketing is best used as a way to maintain your current market, not simply as an expansion strategy. Understanding it can help you drive a relevant strategy for your growing audience.
7. Social media metrics can’t be measured
If you’re looking for a singular number to track that tells you how effective the campaign is, you won’t find one. However, there is a lot to measure, from clicks to customer behavior. All this information can tell you if your current campaign is profitable or if you need to change gears. You just need to identify which metrics generated by your campaign are most important to your goals.
As Broussard of Spiceology notes, “Metrics can be measured absolutely through the form of continuous awareness, especially when it comes to partnerships with brands. Long-term consumer awareness is inevitable and has an undeniable value, although it is sometimes more difficult to quantify. ”
media marketing is effective, but only if you do it right. The myriad Myths you face can prevent you from reaching the kind of success that can help your startup thrive. Cut the lies to make sure you have the right social strategy to persevere.