A good strategy Using hashtags is not to reach more people, but rather the the right people for your brand.
In this article, I will introduce you to several methods to optimize the use of hashtags when writing the subtitles of your posts.
Using hashtags is one of the easiest ways to reach new users, but how many should be added to each post?
This is an open question, to which there is no wrong answer.
The maximum number of # allowed by Instagram is 30, and although this figure looks like el nevertheless, it is sometimes interesting to enter as much as possible to increase the chances of getting caught.
However, this may seem unsightly, a bit spammy and increases the risk of shadowban that is, some of your overused keywords may cause your posts not to appear in the results of research.
The other option is to add a limited number of hashtags, which are between 5 and 10 per post, which seems reasonable and accessible to everyone.
In any case, be sure to identify the relevant hashtags through the different methods that I present to you below.
“Related hashtags” show which different hashtags are most used with the term you are looking for, which is a great source of inspiration.
Below is an example for the hashtag #bijoucreateur:
How many hashtags do your competitors include in their publications? Are they more popular or more specific hashtags?
Many lessons can be learned by analyzing the captions of their Instagram posts.
Some complementary and external tools for Instagram can generate longer lists of related hashtags than those offered on the app.
These are hashtag generators some accessible via a website or smartphone application.  For example, the site All-hashtag.com allows you to create a list of keywords ready to be copied and pasted into the captions of your posts.
2) Observe post volume for each hashtag
After determining which hashtags you find most relevant, it is important to consider the number of posts that use them in the app.
If a hashtag is too popular, your post will undoubtedly be buried in the crowd, and if it’s used little, you won’t get engagement from that keyword.
A good reference point: the hashtags used by 10 000 to 200,000 times can be interesting. This indicates that there is some activity around them without seeing your drowned content.
You could then choose some hashtags close to 10,000 uses and then others close to 200,000 uses.
This mix of hashtags can allow you to significantly increase your performance.
When listing your Instagram hashtags, it can be interesting to divide them into different headings.
For brand hashtags it is a matter of listing for example the hashtag #yourremark or something more original like #Withyourremark.
For the hashtag related to your industry consider the keywords most relevant to your products and services. For example, if you are marketing sustainable clothing, you could use hashtags like #cotonbio, #durable, #moderesponsable, etc …
For hashtags related to your target audience look at hashtags that are important to them on a daily basis. In the field of interior architecture, it can be for example #architecturelovers, #addictdeco or #mangersainement.
Finally, don’t forget the hashtags of places in specifying the city, district or business where the publication was produced.
Hashtags can be particularly useful for stimulating the development of your community, but they can make your post’s subtitles loaded quickly and unpleasant to read.
To avoid this, a common option is to add a line break or black dots to create a clear distinction between descriptive text and hashtags.
Did you know that you can add more hashtags to your story slides?
Like normal posts, you can considerably increase the reach of your posts by adding these keywords.
When users search for a hashtag on Instagram, if it is popular enough, they will be able to see a collection of stories at the top left of the screen, including yours.
You can add up to 10 hashtags on each Story using the “Aa” text function or 1 hashtag via the corresponding sticker.
And if you’re afraid this doesn’t look good on your artwork, you still have the option to hide these keywords under a sticker or gif!