5 Social Media Marketing Mistakes You Should Avoid
It is surprising how much personalized content and promotions appear in the feeds of our social networks. Our interests, who we follow, what we like and what things we are looking for. Each of the elements add to the experience I have every time we log into our social accounts.
If you have a business, it is very likely. Be aware of the importance of social networks in sales today. They will help you reach a much wider and higher profile audience, drive traffic to your website, generate more income, and get more people talking about your brand or business. However, this will only happen if you work on it correctly and avoid making mistakes in social media marketing
. While it can be easy to keep up with the latest trends in order to keep your social media marketing strategies updated and relevant, the truth is that little is said about what not to do.
Even if you follow social networking best practices to produce excellent content, certain mistakes can completely affect your efforts. These are the five most common mistakes in social media marketing strategies that need to be considered
1. You want to participate in all social networks
You may find it appropriate to participate in all existing social networks. However, this may not always be a good idea. The industry you belong to, the product or service you offer, your audience, and your marketing goals are key factors in determining the best platforms to support your social media marketing efforts.
For example, if you are a B2B company, LinkedIn is more likely to drive your efforts than a platform like Pinterest, heading for more creative and personal content. Therefore, instead of wasting your time and effort on all platforms, it would be better to analyze and determine which social media platforms are right for your business and focus your efforts on them. This is the logical way of marketing on social networks.
2. You do not know your target group
Do you think that a philosophy book could be a good present for a 3 year old child? Sounds illogical, doesn’t it? This is because a child of this age cannot read or understand the contents of this book, nor that this object is of interest to the child. In the same way, creating content on your social networks without the knowledge of your audience can have the same effect.
Marketing efforts on social networks only lead to the desired results if your target group deems it relevant and related. You can do this by knowing who they are. Age group, demographics, gender, shopping preferences and other important information about your target audience will help you create a stronger and more impactful presence on social media.
You need to tweak the voice and tone of your brand so that it resonates with your audience. For example, if you have an online store that sells pet supplies, it may be worth doing a little research to find out what pet owners are looking for and what brings them to you. You can’t sell dog food to a cat owner no matter how creative you are.
3. No Calendar or Planning
On the other hand, if you want to make an impact, want to remember it, and want people to return more, consistency is key. With so many brands currently seeking customer attention online, you need to be consistent and very effective in getting your audience’s attention.
What’s the best way to do it? To do this, create a programming calendar, use tools to manage schedules, and monitor the behavior of your target audience to further reinvent and strengthen your brand’s presence.
4. Prioritize images before copying
What do you think is most important when creating a publication on social networks: text or images? A common mistake in social media marketing that many brands make is giving more importance to images than supporting text (also known as “copy”).
The most important thing is to achieve a balance and a correlation between the two. While both the text and images should stand out on their own, they should be in sync. For example, if your text talks about an upcoming event, but the picture is in no way the same, the impact and meaning will be lost.
You need to understand that some people only consume images while others depend on text. Once one of the elements catches their attention, they look for the other to be able to relate to it better.
It is important to take into account that the environment and people’s feelings must be taken into account when creating images. For example, if you are a restaurant creating content during the COVID-19 pandemic, avoid using images of large groups of people dining together to promote your restaurant business. Instead, keeping in mind the rules of social distancing, you can use pictures of families at home or of individuals. Remember, the smallest gestures are the most influential.
5. Ignore Comments
This is one of the most costly mistakes we can make. The comments section is a collection of opinions, comments, questions, experiences, and much more that could help you grow and connect with your audience.
If you don’t use this as an opportunity to grow, it will cost your brand a lot. Not responding, deleting negative comments, setting automatic replies with unfortunate templates, or just ignoring questions are some of the most common social media mistakes you could make.
If you want to grow as a business from a social media marketing perspective, analyzing and understanding what people convey through their comments is critical so that your social media marketing strategy becomes more personal to your audience. As soon as you start to consider comments, you will immediately see an increase in engagement.
Never settle accounts
Marketing has come a long way. From traditional word-of-mouth marketing to more professional business emails and personalized social media content, the idea has always been the same: reach out to existing and potential customers to increase your sales through a personalized experience. Stay up to date on trends and try to keep your social media marketing strategy up to date.