15 social media monitoring tools
It takes 20 years to build a reputation and 5 minutes to destroy it. If you think about it, you’ll do things differently – Warren Buffett
Today, ignoring or neglecting online reputation management can lead to businesses losing customers and money. Just how you feel it! He is very careful. Surely you’ve noticed how a negative comment or message can escalate quickly, destroying the reputation of a brand or product. However, curiously this does not happen with positive messages. In this post I will show you the best 15 social media monitoring tools so that you can take care of your online reputation closely.
For starters, what is online reputation ? It is the prestige that a company and / or a brand has on the Internet. It is based on the opinion that consumers have of it. These third-party opinions define the corporate identity of a company.
Many brands are not even aware of the digital conversation going on around them. And so they are wasting an incredible opportunity to value the positives. And above all to counter the negative comments. But that won’t be the case for you, because today you will learn the 15 best social monitoring tools in detail. Let’s go to this!
My favorite! is a powerful social media monitoring tool. It has very advanced features like image recognition, trending themes and API access. Therefore, it is not a cheap tool.
The tool offers a demographic analysis of the people talking about your brand, including gender, interests, occupation and location. It has extensive social media coverage including Facebook, Twitter, Instagram, and other local social media sites like Sina Weibo, VK, and QQ.
Reputology is very practical for companies with multiple locations who want to track reviews of each of their locations on a single platform. As it allows you to dig deeper into why some locations don’t perform like others and measures your overall brand reputation across all locations. Of course, you can also reply to these reviews or comments from the app.
A very good point in favor of this tool is that it integrates with Hootsuite. This allows you to monitor and manage everything in the same control panel where social network accounts are managed
Awario is a social media monitoring tool that facilitates online reputation management. The platform tracks the mentions of your brand on the main social networks and on the web in real time and allows you to respond directly from the application. The tool offers a graph, Sentiment Analysis, which measures the relationship between positive and negative mentions of your business.
Also, the tool detects copyright infringement and finds people copying your content. But Awario’s best utility is the ability to analyze the competition. With which you can carry out a thorough monitoring of your competitors.
4. SEO SpyGlass
SEO SpyGlass helps monitor and manage one of the most important reputation factors when it comes to SEO: backlinks (they claim to have the most up-to-date link index on the market).
The tool allows you to analyze the authority of each of its links and measure the risk of penalty, to avoid possible penalties in the search engines.
GoFish Digital Complaint Search is an effective way to monitor your brand reputation. It allows you to search over 40 websites to see if anyone has filed a complaint against your company.
From this social media monitoring tool, you can see which comments are the most popular, see your brand ratings, and respond to complaints on most websites controlled by the platform. In some of them, comments can be marked or deleted if they are not real.
Grade.us allows you to automate the monitoring of comments coming from mail or text messages. The tool also has an application with which you can reply and monitor all your company reviews.
For agencies, Grade.us offers white-label reports that reveal trends and allow you to calculate the ROI of your online reputation efforts.
7. Review Tracker
Track online reviews of your business on more than 100 sites. Allows you to configure email alerts to receive notifications and create custom reports. Furthermore, the tool groups the comments of its customers and shows which aspects they tend to mention the most.
The platform also offers a mobile application with which to monitor in real time and respond on the fly.
With IFTTT, you can track brand mentions on Reddit, get email alerts or notifications from Slack when your company is mentioned on specific websites, and automatically thank Twitter users for sharing content.
It is a social media monitoring platform with which you can search, using keywords or keywords, everything that is said about your brand, company or a specific person, not only in social networks but also in digital media , blog, forum …
The tool automatically tracks and classifies all the mentions, in real time, thus offering valuable information that allows you to know your online reputation at any time and to anticipate any crises.
10. Legalitas “your reputation on the Internet”
It allows you to analyze and follow your brand to find out what its digital reputation is, offers you a positioning report to find out your position compared to the competition in your sector, as well as actions to correct an unsatisfactory online reputation
11. AT Internet:
Warns you of messages and rumors that may harm your business. In this way, it measures the activity of a brand and its online reputation, its competitors and the impact of marketing actions.
12. Sysomos Heartbeat
Is a social media monitoring tool with which you can measure the volume of mentions on the Internet on a given topic. It monitors what is published on social networks and allows the segmentation of information by origin of the mention, geographical location and language.
It is useful to thoroughly analyze the online business communication of your company and that of your competitors. It allows you to learn about the most important issues that arise around your brand and to follow the impact of the press releases and campaigns you are carrying out in online media. The information is presented in lists and graphs.
Through the reach and capture of conversations that arise in social networks, this tool monitors what is being said about your brand. The results can be seen in graphs and percentages.
This tool monitors different sources in real time and creates alerts about your brand, its competitors and its industry. Also, identify influencers, segmenting them based on their mentions: positive or negative. The data is presented through a report.
What did you find useful in this post? With these tools, will you know what they say about you? Who says that? and where does it say? Likewise, you will be able to anticipate a possible crisis and get to know your audience thoroughly. But remember that these are just tools and do not replace a person’s control. The real job is to monitor the control panels for any anomalies. This way, you will be able to respond effectively to all kinds of situations, improving your online reputation.